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May 2020

Competitive Edge

Sponsorship still ‘massively valuable’ with right data, says Giles Morgan (CE)

The coronavirus pandemic, and subsequent worldwide shutdown of sports, has cast doubt on future partnerships for brands and rights holders. A study from sports marketing agency Two Circles this month fueled further doubt, predicting that global sports sponsorship spend in 2020 is set to take a US$17.2 billion hit as Read more…

By Chris Lindauer, 5 years05/31/2020 ago
Competitive Edge

MLB Is Exploring Advertising Tarps For Empty Seats (CE)

As it stands, the likelihood of MLB playing with fans in attendance this season is close to zero. Due to the unprecedented nature of these times, MLB clubs are looking into ways to increase sponsorship sales by adding tarp advertising to the empty seats filling the stadium. According to a Read more…

By Chris Lindauer, 5 years05/31/2020 ago
Competitive Edge

When baseball cards become pop art: Inside the Topps 2020 Project (CE)

The middle part of the 1990s took a major toll on the baseball card industry. All those ambitions of striking it rich off personal collections proved to be grossly overstated. The supply got out of hand, growing too large to keep pace with the anticipated values. There was also an Read more…

By Chris Lindauer, 5 years05/31/2020 ago
Competitive Edge

Peloton goes from marketing punchline to ESPN programming with new ‘All-Stars Ride’ (CE)

Back on November 12, Peloton posted a new holiday ad that lit the internet up like the Griswold’s house. If you can remember back that far, a husband presents his wife with the gift of a tech-enabled stationary bike, and she proceeds to document her journey embarking on the interactive fitness Read more…

By Chris Lindauer, 5 years05/31/2020 ago
Marketing Currents

The Psychology of Color in Marketing and Branding (MC)

The psychology of color as it relates to persuasion is one of the most interesting — and most controversial — aspects of marketing. The problem has always been depth of analysis. Color theory is a topic of complexity and nuance, but splashy infographics rarely go beyond See ‘n Say levels of Read more…

By Chris Lindauer, 5 years05/31/2020 ago
Marketing Currents

COVID-19 Will Inspire a Dunkin’ 2.0 (MC)

Some brands are acting quicker than others in terms of reopening dining rooms. Scott Murphy, president of Dunkin’ Americas, says Dunkin’ Brands is taking a conservative approach. Click here to read the story at qsrmagazine.com. Discussion Questions: How has the COVID-19 crisis impacted restaurant chains like Dunkin? How do you think brands like Read more…

By Chris Lindauer, 5 years05/31/2020 ago
Marketing Currents

Burger King celebrates employees with customer thank yous (MC)

Burger King has been leaning on its digital strategy to drive in-app orders during the pandemic as a way to protect employees from the general public and maintain most operations. This latest effort gives a nod of appreciation to those workers who have shown up to prepare and deliver meals, Read more…

By Chris Lindauer, 5 years05/31/2020 ago
Competitive Edge

Report: Minor-league baseball season expected to be canceled due to COVID-19 (CE)

As Major League Baseball works toward a resolution to have an 82-game season this year, minor-league baseball is preparing for its fate during the COVID-19 pandemic.  When MLB announces a plan for the 2020 season, it appears the hammer will drop on MiLB. Click here to read the story at msn.com. Discussion Read more…

By Chris Lindauer, 5 years05/25/2020 ago
3.1 - Sports Business Fundamentals

Rochester Red Wings Finding Ways To Bring the Ballpark to Fans (CE)

When you can’t do what you should be doing, what do you do? That’s the question Rochester Red Wings General Manager Dan Mason is asking as Frontier Field sits empty.  “It’s really difficult,” Mason says. “What I would do for a 35-degree game right now with 500 people in the Read more…

By Chris Lindauer, 5 years05/25/2020 ago
3.1 - Sports Business Fundamentals

Minor League Baseball Team Holds ‘Nopening Day’ Curbside T-shirt Giveaway (CE)

While a few live sporting contests have resumed, for the most part, we are relying on old footage to scratch our sports itch. As we have noted, with no games, numerous teams, organizations and figures have done their part to keep fans enthused about their respective athletic endeavors in other Read more…

By Chris Lindauer, 5 years05/25/2020 ago

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