Competitive Edge
Category: Competitive Edge

Patching it Together: The Business of Jersey Advertising

Wayyy back in the spring, when fans went to games and we were readying for March Madness and Opening Day for MLB, the social space was all a-twitter over baseball’s latest break with tradition…MLB was going to allow the Nike Swoosh to appear on the front of uniforms as part

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Marketers spend $100M on ads as live sports return to TV

The return of live sports has been highly anticipated by advertisers seeking to reach mass audiences on linear TV, and MediaRadar’s data indicates most of the top brands that had advertised in NBA, MLB and NHL games were ready to resume their marketing activities once live play returned. A key

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Super Bowl LIV delivers US$572m economic boost for South Florida

According to an economic impact report published by the Miami Super Bowl host committee and seen by the South Florida Business Journal, that was more than double the amount generated for the region when Miami last hosted the National Football League’s (NFL) champion-crowning game in 2010. Click here to read the story

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