Competitive Edge - Sports & Entertainment Marketing News

Athletes, artists and celebrities create unique logos for the 2028 L.A. Olympics


Nothing about Steven Harrington’s art makes you think of sports. Not the psychedelic-pop aesthetic with its bright, swirling colors or the cartoonish images of grinning palm trees and dancing dogs. So it took Harrington by surprise when Olympic officials called to ask if he might be interested in creating a logo for the 2028 Summer Games in Los Angeles.

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Discussion Questions:

  1. What is branding?
  2. How do logos help a sports or entertainment company with their branding efforts?
  3. Why do you think a logo is important for each respective Olympic Games?
  4. Why do you think they have asked athletes, celebrities and artists to contribute to the design of the logo for the L.A. Summer Games?
  5. How might a logo design help the city of Los Angeles from a branding and marketing perspective? What message might they be trying to convey to consumers and potential visitors?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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