Competitive Edge - Sports & Entertainment Marketing News

Christopher Nolan’s ‘Tenet’ earns modest $20.2M in biggest moviegoing weekend of the pandemic


In a litmus test for American moviegoing during the pandemic, Christopher Nolan’s “Tenet” brought in an estimated $20.2 million through the holiday weekend in U.S. and Canadian theaters. The result could be greeted as either the rejuvenation of U.S. cinemas – more Americans went to the movies this weekend than they have in nearly six months – or a reflection of drastically lowered standards for Hollywood’s top blockbusters given the circumstances.

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Discussion Questions:

  1. According to this story, do you think Warner Bros was happy with opening weekend sales for ‘Tenet’?
  2. What is the difference between domestic box office sales and international box office sales?
  3. Based on information from this story, did the movie sell more tickets domestically or internationally?
  4. How do you think the lack of competition for new films impacted ‘Tenet’ at the box office?
  5. Do you think a “modest” opening-day weekend at the box office for ‘Tenet’ signals that movie theater business is “back”? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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