Competitive Edge - Sports & Entertainment Marketing News

Super Bowl LIV delivers US$572m economic boost for South Florida


According to an economic impact report published by the Miami Super Bowl host committee and seen by the South Florida Business Journal, that was more than double the amount generated for the region when Miami last hosted the National Football League’s (NFL) champion-crowning game in 2010.

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Questions for Classroom Discussion:

  1. What is economic impact?
  2. How can a major event like the Super Bowl impact the economy for host cities?
  3. According to information from this story, what was the average income of visitors to Miami for the 2020 Super Bowl? Who might that information be valuable to?
  4. Who conducted this economic impact study? Why do you think they conducted the study?
  5. Do you think economic impact studies are always 100% factually accurate? Why or why not? Why might some economists debate these types of studies? Be prepared to discuss your answers.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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