Competitive Edge
Category: Competitive Edge

Corporate partners unveiled for Madden NFL 21 Championship Series

EA Sports Madden NFL 21 Championship Series (MCS21) will have the most corporate partners in the esports competition’s history, it has been announced. The non-endemic sponsors so far include Pizza Hut, Snickers, Oakley, Gillette and Campbell’s Chunky. Each brand will be deeply integrated into the series through customized sponsorship experiences. Click here for

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Hyundai Partners With WWE, United Nations

Hyundai is partnering with World Wrestllng Entertainment and the United Nations for two separate activations.  The WWE project is a 10-episode content series called “Drive For Better.” It features WWE Superstars telling stories and taking part in appearances across the country that demonstrate WWE and Hyundai’s mutual dedication to enriching

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The economics of the Tour de France

Right about now, more than 150 of the world’s most elite cyclists are charging up Col de la Hourcère in the French Pyrenees.  Over a 3-week period from August 29th to September 20, these aerobic beasts will traverse some 2,165 miles up and over 8 mountain passes. They’ll spend more

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Puma Signs Israel Adesanya to Historic Sponsorship Deal

Ahead of his world title defense at UFC 253, Israel Adesanya has lined up a sponsorship deal with Puma. Puma made the announcement with a special video showing the Nigerian-born New Zealand mixed martial arts fighter standing ontop of Auckland’s Sky Tower. The undefeated UFC Middleweight Champion now stands as

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Subway, Deion Sanders Challenge NFL Players to Support NFL PLAY 60

Subway restaurants, the Official Sandwich Sponsor of the National Football League ,?is bringing players and fans together through a friendly competition to get them dancing on-the-field and on social to raise money for a worthy cause. With choreography led by NFL legend and notorious high-stepper, Deion “Primetime” Sanders, Subway dubbed

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Kia Plans K5 Sedan Stunt For Emmys

Kia Motors America is partnering with the Television Academy for what the automaker is calling a first-of-its-kind integration.  The K5 will be prominently featured in high-profile moments during the telecast. Each K5 appearance will highlight the midsize sedan’s style, performance and driving dynamics. Click here to read the story from mediapost.com. Questions

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