Marketing Currents - Business and Marketing Current Events
Category: Marketing Currents
Consumer Behavior

Walmart’s new store design proves browsing is dead

COVID-19 has changed the way we shop. Even with much of the U.S. back open for business, online sales were still up 40% in August versus the year prior. And Americans have spent $107 billion more online than they had last year by this point. The days of lazily strolling

Read More »
Brands

Lyft Works With P&G To Convince Riders They’re Getting Into A Clean Machine

Everyone’s gotten germ-conscious these days, which has certainly benefited big soapmaker Procter & Gamble. On Thursday it announced a partnership with Lyft to provide cleaning and disinfection products for drivers as part of the rideshare company’s health and safety program. Click here to read the story from mediapost.com. Discussion Questions: What is

Read More »
Marketing Currents

How marketers convinced America to eat fish sticks

There is perhaps nothing more quintessentially American than the fish stick. Where else but in this nation could one freeze processed whitefish into a brick, cut it up into deep-friable strips, and ship it to a landlocked region like Kansas for immediate consumption? Click here to read the story at

Read More »

SEARCH MARKETING CURRENTS:

POST CATEGORIES

MARKETING CURRENTS ARCHIVE

RECENT POSTS

FOLLOW SCC