Old Navy set out to make clothes shopping more inclusive for women of all body types. It ended up with too many extra-small and extra-large items and too few of the rest, a mismatch that frustrated customers and contributed to falling sales and a management shake-up. Click here to read
Many millennials and older Gen Zers will remember the smell and feel of an Abercrombie & Fitch circa the 2000s. The music was loud, the lights were low, and the cologne was strong enough to make your mom wait outside. Click here to read the story at morningbrew.com. Discussion Questions:
American Eagle Outfitters, Inc. (NYSE: AEO) announced today the evolution of #AerieREAL focused on sharing positive messages across feeds to help create a safe and happy place for content consumption–extinguishing the negative impact of social media. Click here to read the story at businesswire.com. Discussion Questions: What are brand values?
The word most used to describe Lululemon’s best-in-class workout leggings is probably “buttery.” This isn’t an accident. Lululemon explicitly researches how things feel on the body and thus how people psychologically feel while wearing them. The company has incorporated the philosophy into a tangible tagline they call the “Science of Feel.” Click
More Target stores will get an Ulta Beauty shop added in 2022. The retailer exclusively shared with USA TODAY Monday that it plans to open 250-plus additional small beauty shops inside its stores this year after opening 101 locations and an online store since August 2021. Click here to read the story at usatoday.com. Discussion Questions:
Adidas is doubling down on its commitment to women with its latest chapter of the “Impossible is Nothing” campaign, spotlighting a global collective of inspiring women who are breaking down barriers in sport and beyond. Click here to read the story at marketing-interactive.com. Discussion Questions: What is market segmentation? What
UPS is jumping into the fashion market by releasing a limited edition apparel and merchandise collection that debuted at New York Fashion Week. Yes, this is the same UPS known for brown uniforms and delivering packages. Click here to read the story at magazine.promomarketing.com. Discussion Questions: What is New York
Nineties fashion is back in a big way. Last year, Harry Styles wore a Clueless-inspired outfit for the Grammys. Y2K looks are all the rage with Gen Z fashionistas. And iconic ’90s bags like the nylon Prada backpack and the Dior saddle bag are selling like hotcakes on resale sites like Rebag. Click here to
If the thought of using a slice of bologna as a moisturizing face mask was tempting, you’re out of luck — for now.Oscar Mayer’s bologna-inspired face mask sold out less than a day after its release on Amazon. Kraft Heinz blamed the shortage on “unexpected incredibly high demand” and said in a statement
Procter & Gamble (P&G) Beauty had debuted its virtual world Beautysphere, allowing visitors to virtually interact with the brand’s beauty portfolio through live and simulated content. Click here to read the story at fashionunited.com. Discussion Questions: What is a brand? Who is P&G? Who is P&G Beauty? What is the
