Amid rising consumer demand for secondhand fashion, the e-commerce platforms that helped create the online thrifting economy are working to tempt specific audience cohorts in the hope of coming out on top. Click here to read the story at digiday.com. Discussion Questions:
When influencer Emily Mariko announced she was selling $120 tote bags, some people said they were inspired to reach for their wallets—and purchase another bag entirely. Click here to read the story at marketingbrew.com. Discussion Questions:
Fashion, luxury and cosmetics brands are among the 600 apps headed to the Apple Vision Pro. Click here to read the story at venturebeat.com. Discussion Questions:
After its tech-filled runway show dubbed “Techtopia” in September, Boss is bringing technology to its marketing once again. Click here to read the story at glossy.co. Discussion Questions:
In 2010, Emily Weiss was working on a Vogue photo shoot in Miami when she and Doutzen Kroes got to talking about self-tanner. Weiss was, at the time, an assistant to a freelance stylist. Click here to read the story at newyorker.com. Discussion Questions:
Maybelline New York has ventured into the virtual world of Roblox, captivating a new audience of makeup enthusiasts. Through a partnership with Splash, the brand has launched a 360-brand campaign that specifically targets the vibrant music community within Roblox. Click here to read the story at finance.yahoo.com. Discussion Questions:
After ditching social media, the brand doubled down on forging collaborations with the likes of Netflix, Mattel, and Paramount to fuel excitement. Here’s how that plan has played out. Click here to read the story at thedrum.com. Discussion Questions:
While snack fans understand that those Cheetle fingers are a badge of honor, another component of being a fan is going to be front and center. For Cheetos 75th birthday, it is time to celebrate the Mark of Mischief and Chester will be leading the event. Click here to read Read more…
Long-time collaborators, Porsche and PUMA, have revealed the results of their latest partnership, in the form of two limited edition sneaker collections — the first of which marks Porsche’s 75th anniversary as an automaker and the second celebrating 60 years of the iconic 911. Click here to read the story Read more…
Goodr is a sunglasses brand that has *checks notes* five different Instagram accounts. As Avril Lavigne once said, ”Why’d you have to go and make things so complicated?” Click here to read the story at marketingbrew.com. Discussion Questions: