Popeyes Louisiana Kitchen has teamed with musician Megan Thee Stallion for a new hot sauce to debut Oct. 19 as well as merchandise and franchised restaurants, the company said Thursday. Click here to read the story at nrn.com. Discussion Questions: Why might Popeyes be interested in a collaboration with Megan
Ford, following in the footsteps of Ferrari, is increasing its non-automotive merchandise in an effort to create a wider ranging brand. The company just hired Alexandra Ford English, daughter of Ford executive chair Bill Ford and great-great granddaughter of Henry Ford, to the newly-created position of global brand merchandising director.
Last Saturday, after a three-mile hike through the Presidio, I stood in a throng of tourists looking at the Golden Gate Bridge. As the crowd snapped photos of the landmark, I decided to join in. Click here to read the story at nytimes.com. Discussion Questions: What is product development? What
Gap Inc.’s Athleta and Old Navy banners have been getting all the attention lately, given a recent deal with Simone Biles for the former and a shift to store-wide inclusive sizing at the latter. But that may be about to change. Click here to read the story at adweek.com. Discussion
It’s a juxtaposition that Alderete said is intentional. Gen Z today has a deep fondness for the ’90s and early 2000s, but they want those styles presented in a modern way. “The younger generation is very fascinated by the ’90s,” Alderete said. “And that’s our brand heritage. Click here to
A new survey finds U.S. consumers want to make more environmentally-friendly choices when shopping for apparel, but many are held back by a lack of availability and trustworthy information on what makes clothing more (or less) sustainable. Click here to read the story at retailwire.com. Discussion Questions: What is sustainability?
There’s no more denying it: Emily Kelley loves Crocs. After years of dismissing them as hideous and pointless, the 27-year-old now wears her white foam clogs everywhere — to breweries, the grocery store and on long walks through her Chicago neighborhood. Click here to read the story at arkansasonline.com. Discussion
Roblox is an online gaming platform where users can immerse themselves in any of the 18 million virtual worlds created by independent developers. In the first quarter of 2021, it had 42.1 million daily active users spanning 180 countries. Contrary to popular misconceptions, 44% of its base was female. Click
Gap, the ailing fashion label, wants to make a comeback. It’s planning to collaborate with other major brands, including everything from Kanye West’s luxury fashion house Yeezy to, well, one of the biggest retailers of all, Walmart. Click here to read the story at fastcompany.com. Discussion Questions: What is distribution?
In the post-Kardashian era, the marketing power of social media, especially among younger consumers, has become undeniable. That leaves brands that cater to teens and young adults no choice but to turn to influencers, who can easily collect tens of millions in social media followers. Click here to read the
So glad you & your students found the opportunity to be impactful! Thank you for joining us @ the virtual field trip, we had a lot of fun & look forward to seeing you @ our next event. Can't wait to see how well your students perform with the project we will be sharing as well!😀
Still talking about yesterday’s experience hearing from a creator of @rogerfederer’s brand and CP @Jumpman23 shoes. Thanks @sportsbized for putting it together #studentexperience
