Marketing Currents - Business and Marketing Current Events
Category: Fashion Marketing

Old Navy Made Clothing Sizes for Everyone. It Backfired.

Old Navy set out to make clothes shopping more inclusive for women of all body types. It ended up with too many extra-small and extra-large items and too few of the rest, a mismatch that frustrated customers and contributed to falling sales and a management shake-up. Click here to read

Read More »

Aerie Flips the Social Media Algorithm Positive for Spring 2022

American Eagle Outfitters, Inc. (NYSE: AEO) announced today the evolution of #AerieREAL focused on sharing positive messages across feeds to help create a safe and happy place for content consumption–extinguishing the negative impact of social media. Click here to read the story at businesswire.com. Discussion Questions: What are brand values?

Read More »

Oscar Mayer’s bologna face mask quickly sells out

If the thought of using a slice of bologna as a moisturizing face mask was tempting, you’re out of luck — for now.Oscar Mayer’s bologna-inspired face mask sold out less than a day after its release on Amazon. Kraft Heinz blamed the shortage on “unexpected incredibly high demand” and said in a statement

Read More »

P&G Beauty launches BeautySphere metaverse platform

Procter & Gamble (P&G) Beauty had debuted its virtual world Beautysphere, allowing visitors to virtually interact with the brand’s beauty portfolio through live and simulated content. Click here to read the story at fashionunited.com. Discussion Questions: What is a brand? Who is P&G? Who is P&G Beauty? What is the

Read More »

SEARCH MARKETING CURRENTS:

POST CATEGORIES

MARKETING CURRENTS ARCHIVE

RECENT POSTS

FOLLOW SCC