Tom Brady brought a gift Wednesday for the sports fan that loves an absolutely terrible pun. The six-time Super Bowl champion reportedly submitted twice to the United States Patent and Trademark Office to commemorate his move to the Tampa Bay Buccaneers. A video from Josh Gerben, who founded his own Read more…
The XFL suspended operations Friday morning and laid off nearly all of its staff, multiple sources told ESPN. While a handful of executives remain employed, the league currently has no plans to return in 2021. The league canceled its season last month after five games as part of a nationwide Read more…
Nathan’s is overhauling its digital technology systems and infusing its strategy with data to franchisees in a move to optimize advertising and build loyalty with customers. The partnership with Targetable allows the company to produce ads on the fly based on what’s trending across Nathan’s online channels, and serve them Read more…
In times of crisis, it may be hard for marketers to know where to begin. In just a few short weeks, people have shifted into protection mode, focused on themselves, their families, their employees, their customers, and their communities. Social media reflects this, with pleas for fellow citizens to follow Read more…
Games have entertained human beings since the dawn of time, so much so that they have become inseparable from our society. That is why combining gaming with marketing has proven to be a successful tactic that taps into this desire from users to have fun. The business gets its product Read more…
The COVID-19 coronavirus outrbreak has sparked a dramatic first for the movie industry: movies are being made available at home the same time they’re available in theaters. The distinction between a theatrical and a digital release is disappearing as theaters shut down. Click here to read the story at cnbc.com. Discussion Questions: Read more…
The signs said this was WrestleMania. The pay-per-view order ($34.99) said this was WrestleMania. Rob Gronkowski, serving as host, declared that it was WrestleMania. So did Stephanie McMahon, who noted pre-fight the company was there to offer a “distraction” to the country. Click here to read the story at sports.yahoo.com. Discussion Questions: Read more…
Like many Americans around the country, Gwen Berry is weighing her financial options. She is thinking about filing for unemployment, or seeing if she can get a day job, like the one she once held at Dick’s Sporting Goods, to help stem the financial tide left behind by the coronavirus. Read more…
Brands are moving quickly to adjust their marketing in response to the pandemic, and Ace Metrix suggests that certain types of messaging resonate with consumers. Ads that discuss the coronavirus are perceived as more relevant and likeable, signaling that, though news of the pandemic is omnipresent, many people want to Read more…
Russell Stover’s social media campaigns arrive as millions of Americans face the possibility of not seeing loved ones on Easter, the biggest time of year for giving chocolate as a gift. The chocolatier’s Instagram challenge and virtual hugs on Giphy give the brand a way to participate in conversations among Read more…