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2020

3.3 - Industry Trends

‘South Park’ to Once Again Pack Denver Broncos Stadium With Character Cutouts

South Park will once again be visiting the Denver Broncos stadium in the form of throngs of character cardboard cutouts. Comedy Central on Friday announced that a portion of Empower Field at Mile High will be filled with all new cutouts, some from the recent hourlong “Pandemic Special” that premiered last month. Read more…

By Chris Lindauer, 5 years10/31/2020 ago
3.1 - Sports Business Fundamentals

Mets sale to billionaire Steve Cohen approved by MLB owners

The greatest wish of New York Mets fans around the world has finally been realized: The Wilpons will no longer be principal owners of their favorite team. MLB owners approved the sale of the Mets to billionaire hedge fund manager Steve Cohen on Friday for a reported $2.4 billion. Click Read more…

By Chris Lindauer, 5 years10/31/2020 ago
10.1 - Fan Experience

The NBA made it through its pandemic season, now it looks to 5G and VR in a post-Covid world

Mark Tatum couldn’t do it. The National Basketball Association’s deputy commissioner was asked to describe the league’s 2019-20 season in one word and found it too difficult. Keep in mind, before the pandemic and social unrest plagued the world, the NBA lost two of its icons in former commissioner David Read more…

By Chris Lindauer, 5 years10/31/2020 ago
2.2 - Fandom

With Star Wars series ‘The Mandalorian,’ Disney spawned a Baby Yoda marketing force

With the second season of “The Mandalorian” set to lift off Friday, there’s a new wave of toys featuring the Child, also nicknamed by fans as Baby Yoda. Viewers were introduced to the character, evidently a younger specimen of the same race as Jedi master Yoda, in the Star Wars-based Read more…

By Chris Lindauer, 5 years10/31/2020 ago
Branding

Chick-fil-A is for the first time selling bottles of its sauces in Target, Publix, and Walmart

Chick-fil-A is bringing its dipping sauces to grocery stores for the first time, the company announced Wednesday. The fast-food chain will sell 16-ounce bottles of its signature Chick-fil-A and Polynesian sauces at all Target, Publix, Walmart, and Winn-Dixie stores in Florida beginning in April. Click here to read the story Read more…

By Chris Lindauer, 5 years10/30/2020 ago
Brands

Here’s the Opportunity Covid-19 Could Offer Travel and Tourism Brands

It’s not a rosy time for the travel and tourism industry. Hundreds of thousands of people depend on travelers to make their living, from the event planning companies that orchestrate multinational conferences, to the individuals who work behind hotel, car rental, and cruise ship reception desks. Entire communities, like those in the Virgin Islands Read more…

By Chris Lindauer, 5 years10/30/2020 ago
Brands

Brands have some new tricks up their sleeves this Halloween

Despite its focus on fun and frights, Halloween has not been a holiday that’s yielded many surprises on the marketing front in recent years. The staleness that’s settled over the season has started to lift with the coronavirus pandemic, which has forced brands to rethink their strategies with an eye Read more…

By Chris Lindauer, 5 years10/30/2020 ago
Marketing Currents

Blasts from the past: 40 of the most memorable toys packed in McDonald’s Happy Meals through the years

McDonald’s launched the first Happy Meal in 1979. It was the brainchild of marketer Dick Brams, who had the idea of creating a meal just for kids – one that included a toy. The offerings back then included a McDoodler stencil, a McWrist wallet, an ID bracelet, a puzzle lock, Read more…

By Chris Lindauer, 5 years10/30/2020 ago
3.3 - Industry Trends

Dallas Stars unveil new black and neon green alternate jersey

Stars fans have their wish. A black jersey is back. For the first time since the Stars redesigned their entire brand in 2013, the team will wear a black jersey, as it unveiled an alternate design Wednesday morning dubbed its Blackout jersey. Click here to read the story at dallasnews.com. Read more…

By Chris Lindauer, 5 years10/30/2020 ago
Digital Marketing

As Oculus unleashes ad blitz, is it time for marketers to believe in virtual reality?

The Oculus Quest 2 has entered the marketplace with a lower price point ($299) and higher praise from reviewers and vocal social media fans. According to experts, this is an important first step for virtual reality (VR) – which has thus far failed to live up to expectations among both Read more…

By Chris Lindauer, 5 years10/30/2020 ago

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