Competitive Edge - Sports & Entertainment Marketing News

The NBA made it through its pandemic season, now it looks to 5G and VR in a post-Covid world


Mark Tatum couldn’t do it.

The National Basketball Association’s deputy commissioner was asked to describe the league’s 2019-20 season in one word and found it too difficult.

Keep in mind, before the pandemic and social unrest plagued the world, the NBA lost two of its icons in former commissioner David Stern and Kobe Bryant.

Click here to read the story at

Discussion Questions:

  1. What is one example of a challenge the NBA faced this season?
  2. What is leadership? Why is leadership important in the business of sports?
  3. How do you think leadership in the National Basketball Association handled the challenges they faced this last season?
  4. Is the NBA a product?
  5. Why is it important for a sports business to offer a quality product for fans and consumers?
  6. How is the NBA working to improve its product?
  7. Based on information from this news story, how might technology impact the NBA product in the upcoming season?
  8. What is virtual reality?
  9. Why do you think VR has been slow to be embraced by fans?
  10. How might technology create new opportunities for the league and its teams to generate revenue? Why is that important?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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