Competitive Edge

2.2 - Fandom

Gaaaap! Latest rivalry in college football pits Aflac Duck against new nemesis, Gap Goat, representing the gap between what health insurance covers and what Americans are able to pay

Aflac, a leading provider of supplemental health insurance in the U.S., is kicking off its marketing campaign for the 2022-2023 college football season to shine a light on the gap between health insurance and medical bills. Click here to read the story at finance.yahoo.com. Discussion Questions: What is the difference Read more…

By Chris Lindauer, 2 years08/28/2022 ago

11.3 - Social Issues in SEM

How IU football is helping EA Sports get ready for relaunch of ‘NCAA Football’ video game

In late April, Mark Skirvin came to Andrew Mascharka with a job no one had tackled in at least eight years. Click here to read the story at indystar.com. Discussion Questions: Why is a quality product important in the business of sports and entertainment? What makes a quality product in Read more…

By Chris Lindauer, 2 years08/28/2022 ago

2.3 - The SEM Product

‘House of the Dragon’ vs. ‘Lord of the Rings’: Which Epic Fantasy Show Will “Win”?

With potentially billions at stake, Amazon’s ‘The Rings of Power’ and HBO’s ‘Game of Thrones’ prequel are about to face off. Here’s an analysis of which will emerge victorious — and why the entire notion of a competition might also be a fantasy. Click here to read the story at Read more…

By Chris Lindauer, 2 years08/28/2022 ago

1.2 - Functions of Marketing

Inflation, Fan Discontent With Ticket Prices Won’t Stop NFL Teams From Filling Stadiums

Amid national concerns over inflation and a potential recession, the sports league likely resting easiest at night is the NFL. In 2021, NFL franchises averaged more than 67,000 fans at home games, marking a 1% increase over the pre-pandemic year of 2019 and ending a three-year attendance decline. Click here to read Read more…

By Chris Lindauer, 2 years08/28/2022 ago

2.2 - What is SEM

NFL Joins NBA Top Shot Maker to Test Digital Collectibles Demand

NFL All Day, a digital collectible platform built by Dapper Labs, officially launches today as the league continues to develop its blockchain offering. Click here to read the story at yahoo.com. Discussion Questions: What are collectibles? What are digital collectibles? What are collectibles as it relates to the business of sports and Read more…

By Chris Lindauer, 2 years08/28/2022 ago

2.2 - Fandom

‘House Of The Dragon’: HBO’s Largest Marketing Push Ever Valued At $100M+ Tentpole Proportions

And where is that? Why, on the launch of HBO’s near $200M Game of Thrones spinoff series, House of the Dragon, premiering this Sunday on both the linear pay-TV channel and streaming service HBO Max. Click here to read the story at deadline.com. Discussion Questions: What is a franchise as Read more…

By Chris Lindauer, 2 years08/21/2022 ago

11.3 - Social Issues in SEM

B1G deal: Big Ten lands $7 billion, NFL-style TV contracts

The Big Ten’s new $7 billion media rights deal will string the conference’s top football games across three major networks each week, creating an NFL-style television schedule on Saturdays. Click here to read the story at news.yahoo.com. Discussion Questions: What are media rights? Why are media rights important to a Read more…

By Chris Lindauer, 2 years08/21/2022 ago

1.2 - Functions of Marketing

Springsteen tickets for $4,000? How dynamic pricing works and how you can beat the system.

You may have heard of the Great Bruce Springsteen Ticket Debacle. After a six-year Boss tour drought, tickets went on sale, and fans suddenly found themselves staring at $4,000 price tags. Born to sob! Click here to read the story at usatoday.com. Discussion Questions: What are ticket sales? Why are ticket Read more…

By Chris Lindauer, 2 years08/21/2022 ago

10.1 - Fan Experience

Islanders’ Paradise: UBS Arena brings tech-filled ‘stadium of the future’ to New York Islanders fans

If you’re a New York Islanders fan, there is no need to revisit the pain you suffered in recent years when the team struggled to find a reliable, viable home. Not with the opening last year of UBS Arena, a comfortable, tech-filled home for hockey and events that should serve Read more…

By Chris Lindauer, 2 years08/21/2022 ago

2.1 - Sports & Entertainment Industry

SlamBall Planning Its Big Return Amid a Hot Alternative Sports Market

The 1989 movie Back to the Future Part II predicted the creation of both Zoom and SlamBall. During a video call taking place in the year 2015, the biography of the character Needles appears on the screen and indicates that one of the sports he plays is called “slamball.” Click here to read Read more…

By Chris Lindauer, 2 years08/21/2022 ago

Competitive Edge

Competitive Edge is a weekly sports and entertainment marketing news service that highlights unique and relevant news throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.