Competitive Edge - Sports & Entertainment Marketing News

Islanders’ Paradise: UBS Arena brings tech-filled ‘stadium of the future’ to New York Islanders fans


If you’re a New York Islanders fan, there is no need to revisit the pain you suffered in recent years when the team struggled to find a reliable, viable home. Not with the opening last year of UBS Arena, a comfortable, tech-filled home for hockey and events that should serve Long Island residents well into the future.

Click here to read the story at

Discussion Questions:

  1. What is fan experience?
  2. What is a venue?
  3. What impact does venue have on the fan experience?
  4. Why is fan experience important?
  5. How does technology impact the fan experience?
  6. What is one example of how the new arena incorporates improved technology?
  7. The article includes a quote from an Islanders’ executive that suggests the franchise has a “very damaged fan base.” What does that mean and why?
  8. What is revenue?
  9. How might the opening of UBS Arena impact ticket sales for the Islanders?
  10. Why are ticket sales important to the franchise?
  11. In addition to ticket sales, how else might improved technology and amenities at UBS Arena help the team to generate more revenue? Be prepared to discuss your answers in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors