Competitive Edge - Sports & Entertainment Marketing News

B1G deal: Big Ten lands $7 billion, NFL-style TV contracts


The Big Ten’s new $7 billion media rights deal will string the conference’s top football games across three major networks each week, creating an NFL-style television schedule on Saturdays.

Click here to read the story at

Discussion Questions:

  1. What are media rights?
  2. Why are media rights important to a sports property like the Big 10 conference?
  3. Why are they important to a broadcast company like Fox, CBS, and NBC?
  4. Why are they important to advertisers?
  5. Why do you think sports properties are able to command such high rights fees?
  6. How do schools in the Big 10 conference benefit from a deal like the $7 billion agreements it just signed with Fox, CBS, and NBC?
  7. Why would Fox, CBS, or NBC invest so much in a deal with the Big 10 conference?
  8. How have rights deals changed the landscape of college athletics?
  9. Do you think more schools might want to join the Big10 conference as a result of a media deal like this? Why or why not?
  10. What is NIL?
  11. Do you think college athletes should be paid, given the amount of money generated through rights deals like this one? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors