Competitive Edge - Sports & Entertainment Marketing News

How IU football is helping EA Sports get ready for relaunch of ‘NCAA Football’ video game


In late April, Mark Skirvin came to Andrew Mascharka with a job no one had tackled in at least eight years.

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Discussion Questions:

  1. Why is a quality product important in the business of sports and entertainment?
  2. What makes a quality product in video games?
  3. Based on information from this news story, what is one example of how EA Sports is developing a quality product with the latest edition of the game?
  4. How is Indiana University’s football program help to improve the quality of the new product?
  5. What technology will be used to help to improve the product?
  6. What is licensing?
  7. Why does EA Sports need a license to produce the ‘NCAA Football’ video game?
  8. In the case of the ‘NCAA Football’ video game, who is the licensee? Who is the licensor?
  9. Why did EA Sports discontinue its line of college sports video games?
  10. What is NIL?
  11. Why do you think EA Sports chose to bring these games back?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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