Competitive Edge is a weekly sports and entertainment marketing news service that highlights unique and relevant news throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
“You see that redhead?” Taylor Swift asks a red carpet photographer who has requested a photo of her at theTaylor Swift: The Eras Tour Film premiere, pointing to a woman in a plaid sheath dress and knee-high black boots. “She’ll tell me what to do.” Click here to read the Read more…
For the first time in NFL history, the league will broadcast a postseason game exclusively on a streaming service. Saturday’s nightcap of the Super Wild Card Weekend doubleheader on the NBC platforms will be exclusively on the streaming service Peacock, not on free over-the-air television. Click here to read the Read more…
Suicide Squad: Kill the Justice League is out in just a few more weeks, but yesterday created a stir where a bunch of journalists and influencers released their impressions of a few hours of gameplay. Click here to read the story at forbes.com. Discussion Questions:
Looking for Detroit Lions playoff game tickets? By now, you know the Lions host Matthew Stafford and the Los Angeles Rams on Sunday night in a wildly anticipated matchup and the first-ever Lions playoff game at Ford Field in Detroit since it opened in 2002. Click here to read the Read more…
This is the final year we’ll need to deal with controversy when it comes to selecting the College Football Playoff. Okay, that’s probably not true — but 2024 will be the last year we’ll have to deal with talk of “snubs” as profound as Florida State being left out of Read more…
The Arizona Diamondbacks are running a promotion where you can get tickets to every single home game in 2024 for just $299?? Click here to read the story at si.com. Discussion Questions:
Roughly 28 months ago, the college sports landscape underwent a tectonic shift. After mounting pressure from state laws and a Supreme Court decision, the NCAA put an interim policy in place, allowing college athletes to profit off their name, image and likeness for the first time since the governing body’s Read more…
Bounty Paper Towels, a Procter & Gamble brand, is preparing for the NFL playoffs and the Super Bowl with social content featuring football dynamic duos connecting over a plate of wings and illustrating how the household product can clean up the mess from the popular game day food. Click here Read more…
Phil Mickelson sees a positive future between players from the PGA Tour and members of LIV Golf in the wake of Rory McIlroy’s move this week to cool already declining tensions between the parties. Click here to read the story at reuters.com. Discussion Questions: