Competitive Edge - Sports & Entertainment Marketing News

State of College Sports: Why NIL is so concerning for top stakeholders

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Roughly 28 months ago, the college sports landscape underwent a tectonic shift.

After mounting pressure from state laws and a Supreme Court decision, the NCAA put an interim policy in place, allowing college athletes to profit off their name, image and likeness for the first time since the governing body’s inception in 1905.

Click here to read the story at on3.com.

Discussion Questions:

  1. What is NIL?
  2. How has NIL changed the landscape of college football?
  3. What is endorsement?
  4. Why would a business or brand want a college athlete to endorse their product or service?
  5. Do you think a NIL deal would make sense for any business or do you think there are there certain types of businesses that would benefit most from an endorsement from a college athlete?
  6. Based on information from this news story, what are some concerns some business leaders have right now about the current state of NIL?
  7. What is Title IX?
  8. Why is Title IX compliance a concern for some business leaders?
  9. Do you think NIL needs to be better regulated? Why or why not?
  10. Why do you think the NCAA wants the government to step in? Be prepared to discuss your answers in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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