Competitive Edge - Sports & Entertainment Marketing News

Bounty and NFL greats clean up after wings and football talk


Bounty Paper Towels, a Procter & Gamble brand, is preparing for the NFL playoffs and the Super Bowl with social content featuring football dynamic duos connecting over a plate of wings and illustrating how the household product can clean up the mess from the popular game day food. 

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Discussion Questions:

  1. What is sponsorship?
  2. Why would Procter & Gamble invest in a sponsorship with the NFL?
  3. Which of their brands are they promoting as part of the sponsorship?
  4. What is sponsorship activation?
  5. Why is activation important?
  6. What are the different ways a brand can activate a sponsorship?
  7. Based on what you learned from this story, describe the activation strategy from P&G.
  8. What is content marketing?
  9. Why do you think they chose to launch a video on YouTube?
  10. What type of content are they sharing on YouTube?
  11. How might that provide an example of digital marketing? What about content marketing?
  12. What message are they sending to consumers with these videos?
  13. What do you think the goal of this campaign is from P&G? Be prepared to discuss your answers in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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