Competitive Edge - Sports & Entertainment Marketing News

Why is Chiefs-Dolphins playoff game exclusively on Peacock? Explaining why league went exclusive to streaming


For the first time in NFL history, the league will broadcast a postseason game exclusively on a streaming service. Saturday’s nightcap of the Super Wild Card Weekend doubleheader on the NBC platforms will be exclusively on the streaming service Peacock, not on free over-the-air television.

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Discussion Questions:

  1. What is the difference between streaming and traditional (linear) television?
  2. What are broadcast rights?
  3. What are exclusive broadcast rights?
  4. What is Peacock?
  5. Why would NBC Universal want the exclusive rights to an NFL playoff game?
  6. Why do you think they chose to broadcast the game on Peacock instead of on NBC (linear television)?
  7. How do you think that decision was received by fans who weren’t Peacock subscribers?
  8. Do you think that was a risky decision from NBC Universal? Why or why not?
  9. Why do you think they would invest in broadcast rights and choose NOT to advertise during the game?
  10. According to this story, how much does a Peacock monthly subscription cost?
  11. How much did NBC Universal invest in the rights for the wild card game?
  12. Do you think Peacock planned to cover the cost of those broadcast rights immediately with new subscription sales? Why or why not?
  13. Do you think exclusive streaming of sporting events broadcasts represents an industry trend that will emerge soon? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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