Competitive Edge is a weekly sports and entertainment marketing news service that highlights unique and relevant news throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
How did you fall in love with the NFL? If you are like me, it was because you discovered America’s Game on one of America’s most famous inventions: television. Click here to read the story at si.com. Discussion Questions: What is an industry? According to your textbook (The Business of Read more…
Major League Baseball is moving ahead with plans for advertising on uniforms next season. Click here to read the story at ESPN.com. Discussion Questions: What is the paradox of commercialism (as described in your textbook, The Business of Sports and Entertainment)? How might this story represent an example of that Read more…
The Heinz Red Zone will remain at Acrisure Stadium. And one of the big ketchup bottles could be returning as well. Click here to read the story at post-gazette.com. Discussion Questions: What is sponsorship? Why do brands sponsor sports teams and leagues? What is sponsorship inventory? What are naming rights? Read more…
Tennis star Coco Gauff enjoys plenty of practice writing her signature, especially as the 18-year-old has risen to No. 11 in the WTA world rankings. Click here to read the story at forbes.com. Discussion Questions: What is product endorsement? Why do brands pay athletes and celebrities to endorse their products Read more…
In all the time we have been covering the rise of the game we love—football—in the nation we love—America—by far the most thrilling storyline we have witnessed is the explosive growth of women’s football over the last decade. Click here to read the story at sports.yahoo.com. Discussion Questions: What is Read more…