Competitive Edge - Sports & Entertainment Marketing News

The Time Is Now for Brands to Go All In on Women’s Soccer


In all the time we have been covering the rise of the game we love—football—in the nation we love—America—by far the most thrilling storyline we have witnessed is the explosive growth of women’s football over the last decade. 

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Discussion Questions:

  1. What is industry growth?
  2. What drives industry growth?
  3. How does the explosive growth of women’s soccer impact the industry as a whole?
  4. What is the difference between marketing through sports and the marketing of sports?
  5. Which might this story best represent?
  6. The headline of this story suggests now is the time for brands to invest in women’s soccer. What does that mean?
  7. Why does the author think now is the time to invest in women’s soccer?
  8. What could a brand do from a marketing perspective to align with women’s soccer in some capacity?
  9. How could a brand benefit from aligning with women’s soccer?
  10. What types of brands might benefit most?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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