Competitive Edge - Sports & Entertainment Marketing News

Coco Gauff, New Balance Unveil Modern Vintage ’90s Signature Tennis Shoe


Tennis star Coco Gauff enjoys plenty of practice writing her signature, especially as the 18-year-old has risen to No. 11 in the WTA world rankings. 

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Discussion Questions:

  1. What is product endorsement?
  2. Why do brands pay athletes and celebrities to endorse their products and services?
  3. What types of athletes and celebrities might appeal to a footwear brand like New Balance?
  4. Why do you think New Balance would choose Coco Gauff as an athlete to endorse the brand?
  5. What is a signature sneaker?
  6. Why don’t brands give every athlete who endorses their footwear a signature shoe?
  7. Why do you think New Balance is unveiling a Coco Gauff signature shoe?
  8. Can you think of any other athletes that endorse New Balance?
  9. Why do you think the brand chose a “modern vintage 90’s” design for the Coco Gauff shoe?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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