Competitive Edge - Sports & Entertainment Marketing News

NFL’s Mission: Reach As Many Fans As Possible


How did you fall in love with the NFL? If you are like me, it was because you discovered America’s Game on one of America’s most famous inventions: television.

Click here to read the story at

Discussion Questions:

  1. What is an industry?
  2. According to your textbook (The Business of Sports and Entertainment), how big is the sports industry?
  3. What factors led to the NFL’s growth?
  4. According to this news story, what are the NFL’s priorities in terms of making NFL football “more available” and better for fans?
  5. How are they addressing each of those priorities?
  6. How important do you think reaching international fans might be to the NFL?
  7. What can the league do to reach more international fans?
  8. If you were a marketing professional working for the NFL, what would you recommend as a strategy for helping the league to grow? Be prepared to share your ideas in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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