• Home
  • About SCC
    • About SCC
    • Contact SCC
    • Privacy Policy
  • Curriculum
    • Request a Sample
    • Business of Sports & Entertainment
    • Marketing Insights
    • Sports Business Program
    • Current Events Programs
    • Student Competitions
      • Hall of Champions
    • Certificate Programs & Mini Curriculum
  • BUY NOW!
  • SCC Events
    • SCC Events Program
    • Portland Sports Business Experience
    • Upcoming Events
    • Past Events
    • Front Office Huddle
  • Register
  • My Account
  • Login

Competitive Edge

Competitive Edge is a weekly sports and entertainment marketing news service that highlights unique and relevant news throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.

2.5 - Event Management & Marketing

Michigan, UND Hockey Fans Squeeze Into Undersized Tournament Venue

Four of college hockey’s biggest fanbases will be represented in Maryland Heights, Mo.’s 3,000-seat Centene Community Ice Center Friday as the NCAA men’s hockey tournament gets underway amid a new round of debate over the organization’s host selection process. Click here to read the story at sports.yahoo.com. Discussion Questions:

By Chris Lindauer, 1 year03/31/2024 ago
11.3 - Social Issues in SEM

Are sports betting scandals proving cynics right?

Ever since the U.S. Supreme Court cleared the way for legalized sports betting in 2018, doomsayers have warned that the proliferation of wagering options — both legal and illegal — would bring an inevitable wave of scandal to sports. For the past year, at least, they appear to have been Read more…

By Chris Lindauer, 1 year03/31/2024 ago
2.2 - Fandom

After 47 Years, Star Wars Blue Milk Is Finally Coming to Stores

And, yes, it will be available for Star Wars Day. Click here to read the story at yahoo.com. Discussion Questions:

By Chris Lindauer, 1 year03/31/2024 ago
1.5 - Market Segmentation

Saudi Arabia is building the world’s first Dragon Ball Z theme park

Saudi Arabia is set to become home to the first-ever Dragon Ball Z theme park — a 5.3 million square foot entertainment venue announced as part of the kingdom’s huge Qiddiya project. Click here to read the story at cnbc.com. Discussion Questions:

By Chris Lindauer, 1 year03/31/2024 ago
2.1 - Sports & Entertainment Industry

The NFL is going down a bad road with its Christmas games on a Wednesday

For almost 100 years, the one thing the NFL didn’t try to mess with was Christmas. Click here to read the story at sports.yahoo.com. Discussion Questions:

By Chris Lindauer, 1 year03/31/2024 ago
3.1 - Broadcast Rights & Ratings

MLB hopes to launch in-market streaming service in 2025

Major League Baseball (MLB) wants to launch a new direct-to-consumer (DTC) streaming service that would offer local live broadcasts for at least half of teams in time for the 2025 season. Click here to read the story at sportspromedia.com. Discussion Questions:

By Chris Lindauer, 1 year03/24/2024 ago
10.1 - Fan Experience

MLB Eats: Aramark Sports + Entertainment Unveils New Ballpark Fare for 2024 Season

Aramark Sports + Entertainment is headed into the 2024 Major League Baseball(MLB) season with an expanded roster of clients and a fresh lineup of ballpark menu options and concessions innovations to enhance the gameday experience for baseball fans. Click here to read the story at businesswire.com. Discussion Questions:

By Chris Lindauer, 1 year03/24/2024 ago
5.1 - Competition

Nike’s latest sponsorship deal is a low blow for hometown brand

Competition always brings about some unique moves from participants — but there are always some moves that hit a little closer to home. Click here to read the story at thestreet.com. Discussion Questions:

By Chris Lindauer, 1 year03/24/2024 ago
3.4 - Economic Impact

MLB Spring Training Could Bring $1.4 Billion To Arizona And Florida

Spring Training is a huge source of income in both Arizona and Florida. 15 Major League Baseball teams conduct spring training in each state. Click here to read the story at forbes.com. Discussion Questions:

By Chris Lindauer, 1 year03/24/2024 ago
11.3 - Social Issues in SEM

‘It’s a treasure’: Inside the battle for the soul of the NCAA tournament

The NCAA is dealing with a flurry of court cases, labor board decisions and congressional apathy. And as college sports teeters on the precipice of significant change, there’s concern the NCAA’s hallmark event will change with it. Click here to read the story at espn.com. Discussion Questions:

By Chris Lindauer, 1 year03/24/2024 ago

Posts pagination

1 2 3 Next
  • Home
  • About SCC
  • SCC Events Program
  • Certificate Program
  • Our Curriculum
  • Privacy Policy
  • Contact
© Copyright 2020-2025, Sports Career Consulting, LLC. All Rights Reserved.