Competitive Edge - Sports & Entertainment Marketing News

MLB hopes to launch in-market streaming service in 2025


Major League Baseball (MLB) wants to launch a new direct-to-consumer (DTC) streaming service that would offer local live broadcasts for at least half of teams in time for the 2025 season.

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Discussion Questions:

  1. What are broadcast rights?
  2. Why are broadcast rights important to media companies like ESPN or local networks?
  3. Why are they important to Major League Baseball?
  4. What is distribution?
  5. What is direct-to-consumer (DTC) distribution?
  6. How does a service like MLB.TV represent an example of DTC distribution?
  7. What is an RSN?
  8. What type of access to games does MLB.TV subscription provide fans?
  9. How is that different from games a fan could watch through a network with RSN rights?
  10. Why would MLB offer local live game broadcasts through a streaming service?
  11. How might that represent a shift from the broadcast rights model the league has used previously?
  12. Do you think this could represent an example of how other leagues might approach local broadcast rights in the future? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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