Competitive Edge - Sports & Entertainment Marketing News

After 47 Years, Star Wars Blue Milk Is Finally Coming to Stores

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And, yes, it will be available for Star Wars Day.

Click here to read the story at yahoo.com.

Discussion Questions:

  1. What is fandom?
  2. What is Star Wars Day?
  3. How does fandom help to explain why Star Wars Day exists?
  4. What is the difference between product placement and reverse product placement?
  5. What is “Blue Milk” from Star Wars?
  6. How might a Blue Milk product being sold represent an example of reverse product placement?
  7. Who is TruMoo?
  8. Why does TruMoo need a license to sell a Blue Milk product that features Star Wars branding on the label?
  9. Who might buy the product?
  10. According to this story, when will the product hit store shelves?
  11. Why do you think they chose that date to introduce the new product?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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