Competitive Edge - Sports & Entertainment Marketing News

Nike’s latest sponsorship deal is a low blow for hometown brand

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Competition always brings about some unique moves from participants — but there are always some moves that hit a little closer to home.

Click here to read the story at thestreet.com.

Discussion Questions:

  1. What is competition?
  2. What is the difference between direct competition and indirect competition?
  3. Which best describes the rivalry between Nike and Adidas?
  4. In what country is adidas located?
  5. What is sponsorship?
  6. Why do footwear brands like Nike and adidas sponsor the soccer teams of various countries?
  7. According to this story, how long has adidas been the footwear partner of Germany’s soccer team?
  8. How much is Nike paying to take over those sponsorship rights?
  9. Why would Nike be interested in sponsoring Germany’s soccer team?
  10. Why do you think Germany’s soccer team would be willing to abandon its long-term partner, Adidas?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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