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Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the twenty years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams.
Entrepreneurship

Insurance for sneakers? St. Paul startup may have answer for high-end collections

While scrounging through a house he and his wife had purchased, St. Paul native Phil Terrill found about 10 pairs of Michael Jordan signature basketball shoes that were left behind. Click here to read the story at startribune.com. Discussion Questions: What is entrepreneurship? What is a startup? Why is funding Read more…

By Chris Lindauer, 4 years11/13/2021 ago
1.6 - Positioning

XFL hires former Buffalo Bills CEO Russ Brandon as league president

The XFL hired a series of former NFL and XFL executives Monday in anticipation of its 2023 return to the field, including former Buffalo Bills CEO Russ Brandon as the league’s new president. Click here to read the story at espn.com. Discussion Questions: What is a SWOT analysis? How might a SWOT Read more…

By Chris Lindauer, 4 years11/13/2021 ago
10.1 - Fan Experience

New Orleans Pelicans Respond To Frustrated Fans, Detail Marketing Plan

The New Orleans Pelicans are weathering several storms brewing around the Smoothie King Center and they do not all revolve around Zion Williamson. Ben Hales (Senior Vice President, Chief Operating Officer for the New Orleans Saints and New Orleans Pelicans) and Jen Martindale (Vice President, Brand Strategy at New Orleans Saints and Read more…

By Chris Lindauer, 4 years11/13/2021 ago
1.6 - Positioning

Netflix’s gaming push could be its secret sauce for continued domination

Netflix is finally mixing games into its gargantuan library of content. It’s a huge power play and a markedly different approach from rival services that are primarily focused on snapping up IP. It’s a new way for Netflix to keep subscribers hooked on its service — and gaming could just be Read more…

By Chris Lindauer, 4 years11/13/2021 ago
2.3 - The SEM Product

PGA Tour to launch guaranteed money events for top stars, team format possible

The PGA Tour plans to create a series of lucrative, international tournaments that will offer guaranteed money to the world’s best players, Golfweek can reveal. Click here to read the story at golfweek.com. Discussion Questions: Why is a quality product important in sports? Based on information from this story, describe the PGA Read more…

By Chris Lindauer, 4 years11/13/2021 ago
2.4 - Reaching Consumers

Golden State Warriors renew ‘US$20m a year’ Rakuten patch deal

The renewal of the NBA franchise’s deal with Rakuten, which first starred in 2017, will see the company continue as the Warriors’ official e-commerce partner, video-on-demand partner, and affiliate marketing partner. The original deal was reported to be worth US$20 million a year, one of the biggest patch deals in the NBA. Read more…

By Chris Lindauer, 4 years11/12/2021 ago
Differentiation

Tropicana Created a Toothpaste That Doesn’t Make Orange Juice Taste Horrible

There’s something about mint toothpaste and orange juice that doesn’t mix. It’s sodium lauryl sulfate (SLS), an ingredient that helps clean teeth but makes orange juice taste like you’ve done something worth apologizing for. The epitome of leaving a bad taste in your mouth. Click here to read the story Read more…

By Chris Lindauer, 4 years11/07/2021 ago
Demographics

McDonald’s taps into Twitch culture with ‘Friendsgaming’ promotion

McDonald’s USA LLC is giving gamers an alternative to Thanksgiving by teaming with the FaZe Clan, the game-focused media platform, to host a “Friendsgaming” day on Nov. 20. Click here to read the story at nrn.com. Discussion Questions: What is promotion? What are the different types of promotion? How would Read more…

By Chris Lindauer, 4 years11/07/2021 ago
Brand Loyalty

Burger King offers free crypto, putting Bitcoin, Dogecoin, and Ethereum on the menu

Burger King has partnered with Robinhood to give away Bitcoin, Ethereum, and Dogecoin to members of its Royal Perks loyalty program when they spend $5 on the restaurant’s app. Click here to read the story at fortune.com. Discussion Questions: What is cryptocurrency? What is promotion? What are the different types of promotion? Read more…

By Chris Lindauer, 4 years11/07/2021 ago
Advertising

‘Dark patterns’: Regulators eye tech tricks that hurt consumers

Tech companies, subscription apps and e-commerce sites have for years used subtle tricks to nudge people toward a decision or purchase they might not otherwise make. There’s even a name for the tactics: dark patterns. Click here to read the story at nbcnews.com. Discussion Questions: What are “dark patterns”, as Read more…

By Chris Lindauer, 4 years11/07/2021 ago

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