Competitive Edge - Sports & Entertainment Marketing News

XFL hires former Buffalo Bills CEO Russ Brandon as league president


The XFL hired a series of former NFL and XFL executives Monday in anticipation of its 2023 return to the field, including former Buffalo Bills CEO Russ Brandon as the league’s new president.

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Discussion Questions:

  1. What is a SWOT analysis?
  2. How might a SWOT analysis help the XFL to build an effective marketing plan?
  3. How might an effective marketing plan help the XFL to succeed in the short and the long term?
  4. What is competition?
  5. What are the different types of competition?
  6. How would you describe the competition that will exist between the NFL and XFL?
  7. Who might represent a direct competitor to the XFL?
  8. What is product positioning?
  9. What type of positioning strategy might make the most sense for the XFL?
  10. What is leadership?
  11. Why do you think strong leadership will be important to the XFL?
  12. Why do you think the league hired Mr. Brandon as the new president and why might that be an important hire?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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