Marketing Currents - Business and Marketing Current Events
Category: Entrepreneurship

Wait, Trader Joe was a real guy? 

Turns out Trader Joe was a real guy, and his shrewd instincts led him to create a counter-culture grocery empire. Click here to read the story at cnn.com. Discussion Questions: What is entrepreneuership? Who is Joe Coulombe? How does the story of Joe Coulombe represent an example of entrepreneurship? What does

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15-minute grocery delivery startups are already folding

Delivery of just about everything became mainstream during the pandemic, and has rapidly evolved to include the so-called ultrafast delivery. But now that market is faltering. Click here to read the story at qz.com. Discussion Questions: What is a startup? What do you think it takes to be a successful startup

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Virgin Galactic opens ticket sales to the general public

Planning a vacation this year? How about something a little more weightless? Virgin Galactic, the space tourism company founded by British entrepreneur Richard Branson, announced Tuesday that it will begin selling tickets this week for joyrides to the edge of space. The cost: a whopping $450,000. Click here to read

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