Marketing Currents - Business and Marketing Current Events
Category: Entrepreneurship

How Panda Express won over customers with a made-up dish

Panda Express’ orange chicken, the quintessential American Chinese invention that helped bolster a nationwide craze for Chinese takeout, turns 35 on Friday.  The ubiquitous restaurant offering, while deceptively simple, marries a host of Chinese regional flavors with American ingredients. Click here to read the story at nbcnews.com. Discussion Questions: What

Read More »

SEARCH MARKETING CURRENTS:

POST CATEGORIES

MARKETING CURRENTS ARCHIVE

RECENT POSTS

FOLLOW SCC