Walmart is joining Microsoft’s bid to acquire TikTok. The big-box retailer confirmed on Thursday morning that it would add its muscle to the potential deal, one of several options that TikTok owner ByteDance is exploring following President Donald Trump’s move to ban the app in the U.S. Click here to read the story Read more…
With the ongoing global health crisis and high unemployment rates, many consumers are wondering when things will improve and a new normal will emerge. Burger King is tapping into this sentiment with its new campaign, including a video that shows consumers admitting that they are done with 2020 and a Read more…
Mattel Inc is partnering with 5-Minute Crafts to give Barbie something to do during the quarantine. With many consumers still contending with some degree of pandemic-inspired social isolating. Mattel recognized that demand for DIY and craft content continues to increase exponentially, especially since many summer camps for kids are closed. Read more…
As live sports and primetime programming went off the air this spring amid the COVID-19 pandemic, streaming services like Amazon (NASDAQ:AMZN) Prime Video and Disney’s (NYSE:DIS) Hulu and Disney+ saw an opportunity to offer TV viewers an alternative. TV ad spending among streaming services tripled in the first half of Read more…
This year, many people have had to pump the brakes on plans for a summer getaway. Now, thanks to Dunkin’, Americans have a chance at that much-needed and much-deserved travel re-do, with a moment of refresh out of the house and on the open road. Dunkin’ is tapping into the Read more…
The Ford Broncos came loaded with goodies on Tuesday at an off-road vehicle park near Holly, Michigan. Yakima racks, a fishing pole holder attached to the front of one, a winch to “rescue your lesser equipped 4×4 friends” on another, an interior bike rack to carry two mountain bikes inside yet Read more…
Welcome to Sports Career Consulting’s Marketing Currents (MC) Please enjoy free access to Marketing Currents (MC), our business and marketing current events program for the remainder of the school year. Next year, Marketing Currents (MC) subscription content will be featured on our new website, launching in September. USING MARKETING CURRENTS Read more…
Michael Jordan and Jordan Brand on Friday announced a $100 million donation to help the ongoing fight against racial injustice. The basketball legend announced that over the next 10 years, he and his brand will donate $100 million to “organizations dedicated to ensuring racial equality, social justice and greater access Read more…
One of Pat Gallagher’s favorite quotes about baseball has long been attributed to Yogi Berra. “I love Yogi’s old quote where he said `You know, if people don’t want to come to the ballpark, you can’t stop them,’” Gallagher, the former marketing guru for the San Francisco Giants, says. Click here to read Read more…
With fans barred from stadiums due to coronavirus restrictions, sporting bodies around the world are grappling with how to create atmosphere at matches — and the makers of a new app think they have the answer. The “Remote Cheerer powered by Sound UD” system is made by Yamaha and broadcasts cheers, Read more…