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Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the twenty years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams.
Consumer Behavior

Kraft Singles’ New Cheeses Want To Be Fancy

Kraft Singles are an easy choice if you’re looking to slap some cheese on a sandwich, burger, or hot dog. Now, the top-selling cheese brand is hoping to make it onto some of your more elevated sandwich creations with the launch of three fancy new flavors: jalapeno, garlic and herb, Read more…

By Chris Lindauer, 1 year01/28/2024 ago
Branding

A Chuck E. Cheese Game Show Is Coming Soon Featuring ‘Supersized’ Arcade Games Like ‘the Human Claw’

Chuck E. Cheese is the place where a kid could be a kid — but the show inspired by the iconic play center is all for adults. Click here to read the story at people.com. Discussion Questions:

By Chris Lindauer, 1 year01/28/2024 ago
1.4 - Target Markets

Kia’s League of Legends Championship Series sponsorship demonstrates its long-term outlook toward esports

After a year of skepticism surrounding esports, Kia — an automobile brand — still believes that competitive gaming is the sports of the future. Click here to read the story at digiday.com. Discussion Questions:

By Chris Lindauer, 1 year01/28/2024 ago
11.3 - Social Issues in SEM

ESPN’s NFL Booth Jackets Give Nike $2M in Free Publicity

In an NFL playoffs full of streaming debuts and record ratings, those who watched the Baltimore Ravens beat the Houston Texans last Saturday may have noticed another notable first: ESPN anchors Troy Aikman and Joe Buck sporting matching Nike jackets. Click here to read the story at sportico.com. Discussion Questions:

By Chris Lindauer, 1 year01/28/2024 ago
11.1 - Functions of Communications

M&M’s returns to Super Bowl after controversy-courting stunt

Mars flagship candy brand M&M’s will return to the Super Bowl with a new spot that will air during the first commercial break in the first quarter of the game on Feb. 11, 2024, according to a press release. Click here to read the story at finance.yahoo.com. Discussion Questions:

By Chris Lindauer, 1 year01/28/2024 ago
11.3 - Social Issues in SEM

Loyola Marymount Cuts Sports Due To NIL Worries

Name, Image and Likeness is supposed to be a boon to student-athletes financially. And, in many cases, it has helped. But it’s also coming at a cost for some athletic programs. Click here to read the story at si.com. Discussion Questions:

By Chris Lindauer, 1 year01/28/2024 ago
8.1 - Sponsorship

Messi’s new Inter Miami soccer jersey replaces crypto firm logo with cruise operator icon

Argentinian superstar Lionel Messi and his teammates at Major League Soccer’s Inter Miami will wear the icon of Royal Caribbean International on their jerseys for the upcoming campaign, replacing crypto investment firm XBTO as the club’s main sponsor. Click here to read the story at cnbc.com. Discussion Questions:

By Chris Lindauer, 1 year01/27/2024 ago
11.1 - Publicity

Why Women Student Athletes Allege Title IX Violations At U Of Oregon

You’ve probably seen those flashy Nike uniforms the University of Oregon’s football team dons for each game. Would you believe the university gives its beach volleyball team hand-me-downs that are tattered and often don’t fit? Click here to read the story at forbes.com. Discussion Questions:

By Chris Lindauer, 1 year01/21/2024 ago
1.4 - Target Markets

Why Solo Stove and Snoop Dogg Partnership Went Up in Smoke

Less than two months ago, Solo Stove embarked on what was widely heralded as a genius marketing campaign. Click here to read the story at adweek.com. Discussion Questions:

By Chris Lindauer, 1 year01/21/2024 ago
2.2 - Fandom

Justin Bieber Brings ‘Joy of Drew House onto the Ice’ in Adidas Collab for 2024 NHL All-Star Jerseys

Justin Bieber has taken his love of hockey to new heights! The singer, 29, and his Drew House fashion brand collaborated with the NHL to design the jerseys that players will wear for All-Star Weekend in February. Click here to read the story at people.com. Discussion Questions:

By Chris Lindauer, 1 year01/21/2024 ago

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