Competitive Edge - Sports & Entertainment Marketing News

Messi’s new Inter Miami soccer jersey replaces crypto firm logo with cruise operator icon


Argentinian superstar Lionel Messi and his teammates at Major League Soccer’s Inter Miami will wear the icon of Royal Caribbean International on their jerseys for the upcoming campaign, replacing crypto investment firm XBTO as the club’s main sponsor.

Click here to read the story at

Discussion Questions:

  1. What is sponsorship?
  2. What are some different ways a business or brand could sponsor a sports team?
  3. What is a jersey sponsorship?
  4. Why would a business or brand want to invest in a jersey sponsorship?
  5. How do you think businesses and brands determine which sports and entertainment properties to sponsor?
  6. Why might Inter Miami be a team that a business or brand would want to sponsor?
  7. What kind of business is XBTO?
  8. Why have crypto company sponsorships in sports have fallen apart in the last year?
  9. Who is the sponsor that is replacing XBTO as Inter Miami’s jersey sponsorship?
  10. Royal Caribbean’s business has suffered since the pandemic. Why do you think the pandemic had such a significant impact on the company?
  11. Why might the company want to advertise on the jerseys of Inter Miami?
  12. Royal Caribbean is based in Miami. Do you think that has any influence on their decision to partner with Inter Miami? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors