Marketing Currents - Business and Marketing Current Events

A Chuck E. Cheese Game Show Is Coming Soon Featuring ‘Supersized’ Arcade Games Like ‘the Human Claw’


Chuck E. Cheese is the place where a kid could be a kid — but the show inspired by the iconic play center is all for adults.

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Discussion Questions:

  1. Have you ever been to a Chuck E. Cheese?
  2. What is a brand?
  3. What is brand extension?
  4. Based on information from this news story, describe the plans for a new game show inspired by Chuck E. Cheese.
  5. How might this story represent an example of brand extension?
  6. What are “Buddy V’s Cake Slices” and why are they available at Chuck E. Cheese?
  7. What does it mean to have a “strong” brand?
  8. How might the strength of the Chuck E. Cheese brand help a game show to succeed?
  9. Is this a show that you would watch?
  10. How might a game show inspired by Chuck E. Cheese potentially result in more consumers visiting its restaurants?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.