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paul
July 27, 2024
3:17 pm
Competitive Edge
paul
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POST CATEGORIES
Competitive Edge
1.2 – Functions of Marketing
1.3 – Marketing Mix
1.4 – Target Markets
1.5 – Market Segmentation
1.6 – Positioning
1.7 – Market Research
10.1 – Fan Experience
10.2 – Event Operations
11.1 – Functions of Communications
11.1 – Publicity
11.2 – Public Relations & Publicity
11.3 – Crisis Management, Ethics & Social Issues
11.3 – Social Issues in SEM
11.4 – Cause Marketing
11.4 – Community Relations
11.4 – Sustainability and CSR
12.1 – Careers
2.1 – Industry Pioneers
2.1 – Industry Segments
2.1 – Sports & Entertainment Industry
2.2 – Fandom
2.2 – What is SEM
2.3 – The SEM Product
2.4 – Reaching Consumers
2.5 – Event Management & Marketing
2.6 – Advertising
3.1 – Broadcast Rights & Ratings
3.1 – Revenue
3.1 – Sports Business Fundamentals
3.2 – Entertainment Biz Fundamentals
3.2 – Product Placement
3.3 – Industry Trends
3.4 – Economic Impact
4.1 – Digital Marketing
4.2 – Social Media Marketing
4.3 – Technology in Sports & Entertainment
5.1 – Competition
5.1 – The Marketing Plan
5.3 – SWOT Analysis
5.4 – Financial Planning
6.1 – Branding
6.2 – Brand Building
6.3 – Licensing
6.4 – Merchandising
6.5 – Collectibles and Memorabilia
7.1 – Understanding Sales
7.2 – Sales Process
7.4 – Customer Service
7.5 – Cross Promotion & Collaboration
7.5 – Promotion Mix
8.1 – Sponsorship
8.2 – Sponsorship Strategies
8.3 – Ambush Marketing
8.3 – Sponsorship Sales, Challenges & Risks
8.6 – Endorsements, Influencers, and NIL
9.1 – Ticket Sales
9.2 – Ticketing Sales Categories
9.3 – Ticket Sales Cycle
Sports & Entertainment Business Leadership
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Auto Racing (NASCAR, Formula1)
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CE Videos
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Golf (PGA Tour, LPGA Tour, LIV)
Ice Hockey (NHL, NCAA)
Movie Marketing
Niche Sports (Lacrosse, Rugby, Cricket)
Olympic Games
Soccer (MLS, FIFA, UEFA)
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Amateur Sports (NCAA, Little League World Series)
American Football (NFL, NCAA)
Auto Racing (NASCAR, Formula1)
Baseball (MLB, MiLB)
Basketball (NBA, WNBA)
CE Videos
Entrepreneurship
Esports and Gaming
Fashion Marketing
Food and Restaurant Marketing
Golf (PGA Tour, LPGA Tour, LIV)
Hospitality, Travel and Tourism
Ice Hockey (NHL, NCAA)
Management and Leadership
MC Videos
Movie Marketing
Niche Sports (Lacrosse, Rugby, Cricket)
Olympic Games
Soccer (MLS, FIFA, UEFA)
Tennis (ATP, WTA, ITF Events)
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