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1.2 – Functions of Marketing

1.2 - Functions of Marketing

Disney’s new all-access, skip-the-line plan can cost more than the park ticket does

Got a few hundred extra dollars? That will buy you one person’s access to Disney’s new service at its US parks, which allows you to go into a faster line at any time of the operating day – once per ride – without having to reserve it on an app. Read more…

By Chris Lindauer, 6 months11/08/2024 ago
1.2 - Functions of Marketing

All Seven ‘Harry Potter’ Books to Be Recorded as Full-Cast Audio Productions With More Than 100 Actors, Will Release Exclusively on Audible

Listen up, Potterheads: J.K. Rowling’s seven original Harry Potter books are getting a massive new audiobook series. Click here to read the story at variety.com. Discussion Questions:

By Chris Lindauer, 1 year05/05/2024 ago
1.2 - Functions of Marketing

QVC Enlists Queen Latifah, Naomi Watts, Martha Stewart, Sherri Shepherd and Christina Applegate for ‘Age of Possibility’ Campaign

QVC is bowing to the prevailing demographic trends with the launch of a massive business and programming initiative targeted women over the age of 50. Click here to read the story at variety.com. Discussion Questions:

By Chris Lindauer, 1 year04/20/2024 ago
1.2 - Functions of Marketing

Travis Kelce’s latest play: A line of food dishes including BBQ brisket, sold at Walmart

Another sign that it’s Taylor Swift and Travis Kelce’s world and we’re just living in it: the Kansas City Chiefs tight end has his own BBQ on sale at Walmart. Click here to read the story at usatoday.com. Discussion Questions:

By Chris Lindauer, 2 years10/29/2023 ago
1.2 - Functions of Marketing

MoviePass reboot: Here’s what to know about the latest plans, options, and credit system

Moviegoers rejoice: MoviePass is back for yet another showing. The company just announced its new points-based system, which will allow users to earn points for every film they see, along with a tiered approach, letting them choose from several plans. Click here to read the story at fastcompany.com. Discussion Questions:

By Chris Lindauer, 2 years05/28/2023 ago
1.2 - Functions of Marketing

Pokémon Sleep, which you play by sleeping, is out this year

The Pokémon Company has finally revealed some details on its most anticipated product: Pokémon Sleep.  Click here to read the story at theverge.com. Discussion Questions:

By Chris Lindauer, 2 years04/09/2023 ago
1.2 - Functions of Marketing

Why you won’t see many car ads during Sunday’s Super Bowl

Automakers — historically among the largest Super Bowl advertisers — are mostly bypassing this Sunday’s NFL championship game to preserve cash or spend ad dollars elsewhere. Click here to read the story at cnbc.com. Discussion Questions:

By Chris Lindauer, 2 years02/12/2023 ago
1.2 - Functions of Marketing

Crocs release limited edition NBA All-Star version of their iconic footwear

Special NBA All-Star Crocs have been released ahead of the 2023 exhibition which takes place on 19th February. There are two versions of the famous clog – let’s take a look at them. Click here to read the story at hitc.com. Discussion Questions:

By Chris Lindauer, 2 years02/05/2023 ago
1.2 - Functions of Marketing

Cinema Stocks Surge Amid Report Amazon Plans $1B Theatrical Push

Cinemas stocks got a boost Wednesday after a report that online retailer Amazon plans to spend $1 billion a year on theatrical film releases. Click here to read the story at hollywoodreporter.com. Discussion Questions: What is distribution? Why is distribution an important function of marketing? How might this story demonstrate the concept Read more…

By Chris Lindauer, 2 years11/27/2022 ago
1.2 - Functions of Marketing

NHL Reverse Retro jerseys for all 32 teams unveiled by adidas

Two years and 32 designs later, the NHL Reverse Retro jerseys are here. The NHL and adidas unveiled the 2022-23 season jerseys on Thursday. Click here to read the story at nhl.com. Discussion Questions: What is a reverse retro jersey? What is product management? Why is product management important in Read more…

By Chris Lindauer, 3 years10/21/2022 ago

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