Competitive Edge - Sports & Entertainment Marketing News

Why you won’t see many car ads during Sunday’s Super Bowl


Automakers — historically among the largest Super Bowl advertisers — are mostly bypassing this Sunday’s NFL championship game to preserve cash or spend ad dollars elsewhere.

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Discussion Questions:

  1. What is distribution?
  2. What is supply chain?
  3. What does supply chain have to do with distribution?
  4. Historically, auto brands are some of the biggest spenders on advertising during the Super Bowl. Why do you think that is?
  5. According to this story, what are two reasons why automakers chose not to advertise during the Super Bowl?
  6. What impact might current economic conditions have played in the decision-making process?
  7. As more auto makers invest billions in electric vehicles, why might marketing be important?
  8. If they aren’t advertising during the big game, where else might they be spending their ad dollars?
  9. According to what you learned in this news story, which brands will be advertising during the game?
  10. Might that give them a competitive advantage with so many other brands electing to not advertise during the game? Why or why not?
  11. How much impact do you think supply chain had on auto brands deciding against advertising during the Super Bowl?
  12. Do you think automakers will be back as advertisers next year? Why or why not?
  13. Why is Porsche advertising in collaboration with Paramount?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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