Competitive Edge - Sports & Entertainment Marketing News

NHL Reverse Retro jerseys for all 32 teams unveiled by adidas


Two years and 32 designs later, the NHL Reverse Retro jerseys are here.

The NHL and adidas unveiled the 2022-23 season jerseys on Thursday.

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Discussion Questions:

  1. What is a reverse retro jersey?
  2. What is product management?
  3. Why is product management important in sports and entertainment?
  4. How do you think the two year timeline and design process might illustrate the concept of product management?
  5. What is sponsorship?
  6. Why do you think adidas would invest in a NHL jersey sponsorship?
  7. What is licensed merchandise?
  8. Why is licensed merchandise important to the NHL and its teams?
  9. In licensing, what is the difference between licensee and licensor?
  10. In this case, is adidas the licensee or licensor? Which is the NHL?
  11. Why do you think adidas is introducing reverse retro jerseys?
  12. Do you think they will be a popular seller among NHL fans? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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