Competitive Edge - Sports & Entertainment Marketing News

QVC Enlists Queen Latifah, Naomi Watts, Martha Stewart, Sherri Shepherd and Christina Applegate for ‘Age of Possibility’ Campaign

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QVC is bowing to the prevailing demographic trends with the launch of a massive business and programming initiative targeted women over the age of 50.

Click here to read the story at variety.com.

Discussion Questions:

  1. What is distribution?
  2. Why is distribution important to businesses and brands?
  3. What is a Direct to Consumer (DTC) distribution channel?
  4. How might QVC represent an example of DTC distribution?
  5. What is a target market?
  6. Why is it important for businesses and brands to identify a target market?
  7. Who has QVC identified as a target market for the ‘Age of Possibility’ campaign?
  8. Why do you think QVC identified this consumer group as its target market?
  9. What is celebrity endorsement?
  10. What type of characteristics and traits do businesses and brands look for when determining which celebrities to partner with for marketing campaigns?
  11. What do the celebrities that QVC is aligning with for this campaign have in common?
  12. Why do you think QVC wanted to partner with these celebrities?
  13. How might this campaign help QVC to reach its target audience?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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