Competitive Edge - Sports & Entertainment Marketing News

Travis Kelce’s latest play: A line of food dishes including BBQ brisket, sold at Walmart


Another sign that it’s Taylor Swift and Travis Kelce’s world and we’re just living in it: the Kansas City Chiefs tight end has his own BBQ on sale at Walmart.

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Discussion Questions:

  1. What is product endorsement?
  2. Why do businesses want athletes and entertainers to endorse their products and brand?
  3. What characteristics might businesses look for when considering which athletes and entertainers to endorse their products and brand?
  4. Why do you think Travis Kelce has so many endorsement deals?
  5. Have you seen any ads or commercials featuring the Chiefs’ star tight end? What business, brand, or product was he promoting?
  6. Why do you think Kelce is so popular as an endorsement partner right now?
  7. How much influence do you think his relationship with Taylor Swift might have on future endorsement deals?
  8. Why do you think Walmart chose to partner with Kelce?
  9. Do you think there is a risk to an individual athlete or entertainer partnering with too many businesses or brands? Why or why not?
  10. What is distribution and why is it an important function of marketing?
  11. The new product line, available at select Walmart stores, features seven dishes. According to this news story, what are they?
  12. Do you think Kelce-branded dishes and brisket will be popular items at Walmart? Why or why not?
  13. Would you buy any of these products?
  14. What does it meant that the products will only be available in “select” Walmart stores?
  15. Why do you think they are available only in “select” Walmart stores and how might that represent an example of distribution?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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