Competitive Edge - Sports & Entertainment Marketing News

MoviePass reboot: Here’s what to know about the latest plans, options, and credit system


Moviegoers rejoice: MoviePass is back for yet another showing. The company just announced its new points-based system, which will allow users to earn points for every film they see, along with a tiered approach, letting them choose from several plans.

Click here to read the story at

Discussion Questions:

  1. What is MoviePass?
  2. What is a “business model” as it relates to strategic business and marketing planning?
  3. How would you describe MoviePass’s previous business model?
  4. Why do you think that strategy did not work?
  5. How would you describe the reboot business model?
  6. Do you think it will be effective? Why or why not?
  7. What is price?
  8. Why is it an important component of the marketing mix?
  9. How does MoviePass’s new strategy illustrate the concept of price?
  10. Why do you think a higher tier pricing level is offered in New York City and Los Angeles?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors