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11.3 – Crisis Management, Ethics & Social Issues

11.1 - Publicity

Universal Orlando Resort Teases ‘How to Train Your Dragon’ World

Universal Orlando Resort has unveiled details about the new How to Train Your Dragon — Isle of Berk land. The new land is one of the five worlds featured at the all-new Universal Epic Universe theme park opening in 2025. Click here to read the story at hollywoodreporter.com. Discussion Questions:

By Chris Lindauer, 1 year04/20/2024 ago
10.1 - Fan Experience

MLB Eats: Aramark Sports + Entertainment Unveils New Ballpark Fare for 2024 Season

Aramark Sports + Entertainment is headed into the 2024 Major League Baseball(MLB) season with an expanded roster of clients and a fresh lineup of ballpark menu options and concessions innovations to enhance the gameday experience for baseball fans. Click here to read the story at businesswire.com. Discussion Questions:

By Chris Lindauer, 1 year03/24/2024 ago
11.1 - Functions of Communications

M&M’s returns to Super Bowl after controversy-courting stunt

Mars flagship candy brand M&M’s will return to the Super Bowl with a new spot that will air during the first commercial break in the first quarter of the game on Feb. 11, 2024, according to a press release. Click here to read the story at finance.yahoo.com. Discussion Questions:

By Chris Lindauer, 1 year01/28/2024 ago
11.1 - Functions of Communications

The PR ‘Mastermind’ Behind Taylor Swift’s World Dominance

“You see that redhead?” Taylor Swift asks a red carpet photographer who has requested a photo of her at theTaylor Swift: The Eras Tour Film premiere, pointing to a woman in a plaid sheath dress and knee-high black boots. “She’ll tell me what to do.” Click here to read the Read more…

By Chris Lindauer, 1 year01/14/2024 ago
11.1 - Functions of Communications

Chipotle Renamed a Kansas City Location to Reference Travis Kelce’s Old Tweets

Travis Kelce’s spelling mistakes over 10 years ago are inspiring a change to a Chipotle restaurant. Click here to read the story at yahoo.com. Discussion Questions:

By Chris Lindauer, 1 year11/25/2023 ago
11.1 - Functions of Communications

‘Kingdom of the Planet of the Apes’ Marketing Launches to 100 Million Viewers With First Trailer and Tease

The marketing for Disney and 20th Studios’ “Kingdom of the Planet of the Apes” got off to a strong start with 75 million views in 24 hours across platforms such as YouTube, Facebook, X/Twitter and more, Variety has learned. Click here to read the story at variety.com. Discussion Questions:

By Chris Lindauer, 2 years11/11/2023 ago
11.1 - Functions of Communications

Marketing enters its Taylor Swift era: Here’s what the numbers say

Taylor Swift’s star has never shined brighter. From her blockbuster Eras Tour to her recent NFL appearances, the pop star has become a beacon of economic success. Click here to read the story at marketingdive.com. Discussion Questions:

By Chris Lindauer, 2 years ago
11.1 - Functions of Communications

Capitals to Host ‘Garage Sale’ Sept. 23 at MedStar Capitals Iceplex

The Washington Capitals will host a ‘Garage Sale’ featuring Capitals items and prior giveaways on Saturday, Sept. 23 at MedStar Capitals Iceplex in Arlington, VA. Proceeds benefit Monumental Sports & Entertainment Foundation, the official charity of the Capitals. Click here to read the story at nhl.com. Discussion Questions:

By Chris Lindauer, 2 years10/07/2023 ago
11.1 - Functions of Communications

Adidas puts fresh foot forward with global campaign honoring Trefoil icon

Adidas Originals rolled out a new global brand platform, “We Gave the World an Original. You Gave Us a Thousand Back,” that pays homage to the Trefoil iconography that’s been used in its marketing and products for over 50 years, according to a press release. Click here to read the Read more…

By Chris Lindauer, 2 years09/22/2023 ago
11.1 - Functions of Communications

World Surfing League promotes finals with Candy Crush tournament

Popular match-three mobile game Candy Crush Soda Saga has teamed with the World Surf League (WSL) for a limited-time in-game tournament, the “Soda Surf Cup,” per a press release. The effort is timed around the Rip Curl WSL Finals competitive surfing event. Click here to read the story at marketingdive.com. Discussion Read more…

By Chris Lindauer, 2 years09/08/2023 ago

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