Competitive Edge - Sports & Entertainment Marketing News

Capitals to Host ‘Garage Sale’ Sept. 23 at MedStar Capitals Iceplex


The Washington Capitals will host a ‘Garage Sale’ featuring Capitals items and prior giveaways on Saturday, Sept. 23 at MedStar Capitals Iceplex in Arlington, VA. Proceeds benefit Monumental Sports & Entertainment Foundation, the official charity of the Capitals.

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Discussion Questions:

  1. What is revenue?
  2. How do sports teams generate revenue?
  3. What is a revenue stream?
  4. Why might merchandise sales be important to a sports team like the Capitals?
  5. What is inventory?
  6. Why is efficient inventory management important to any team that sells merchandise?
  7. Do you think inventory management is important at your school? Why or why not?
  8. What is a foundation?
  9. Who is the official charity of the Washington Capitals?
  10. Why do you think the team has an official charity partner?
  11. Why do you think the franchise is hosting a “garage sale”?
  12. Why are season tickets important to the Capitals?
  13. What are season ticket benefits?
  14. Why do teams offer season ticket holder benefits?
  15. How might this story represent an example of season ticket benefits?
  16. What does it mean when a team says “proceeds will benefit” a secondary party?
  17. Why do you think proceeds from the Capitals’ garage sale will benefit the team’s official charity?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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