Competitive Edge - Sports & Entertainment Marketing News

Chipotle Renamed a Kansas City Location to Reference Travis Kelce’s Old Tweets


Travis Kelce’s spelling mistakes over 10 years ago are inspiring a change to a Chipotle restaurant.

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Discussion Questions:

  1. What is publicity?
  2. Can publicity be controlled?
  3. Can publicity be managed? What is the difference between managing and controlling publicity?
  4. How might negative publicity damage a business or brand’s reputation?
  5. How might that impact that business or brand from a financial perspective?
  6. Alternatively, how might a business or brand benefit from positive publicity?
  7. What is a publicity stunt?
  8. How might a business or brand benefit from a publicity stunt?
  9. Do you think there is a risk of potential negative publicity if a stunt doesn’t go as planned? Why or why not?
  10. How might this story represent an example of a publicity stunt?
  11. How might this represent an example of marketing through sports?
  12. Why would a Chipotle location change its name based on a tweet from an NFL player that was originally posted more than ten years ago?
  13. Why did Chipotle only rename one restaurant and not others around the country?
  14. Where is the location where the restaurant name change occurred?
  15. If Travis Kelce was not linked to Taylor Swift, do you think Chipotle would have engaged in a publicity stunt aligned with the NFL star? Why or why not?
  16. What do you think Chipotle hopes to accomplish with this stunt?
  17. Do you think they will be successful? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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