Competitive Edge - Sports & Entertainment Marketing News

Universal Orlando Resort Teases ‘How to Train Your Dragon’ World

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Universal Orlando Resort has unveiled details about the new How to Train Your Dragon — Isle of Berk land. The new land is one of the five worlds featured at the all-new Universal Epic Universe theme park opening in 2025.

Click here to read the story at hollywoodreporter.com.

Discussion Questions:

  1. What is competition?
  2. Is Disney a direct competitor of Universal Orlando or indirect?
  3. How might competition help to explain why Disney, Universal, and other amusement parks add new attractions?
  4. Based on what you learned from this story, describe the new Universal Epic Universe theme park.
  5. When is the new theme park opening?
  6. The headline of this news story suggests Universal is “teasing” the new ‘How to Train Your Dragon’ attraction. What does that mean?
  7. What is publicity?
  8. Why do you think they are “teasing” the new park’s attractions before the park is actually open?
  9. What is revenue?
  10. How do amusement and theme parks generate revenue?
  11. Why is revenue important?
  12. Guests at the new park will be able to dine and shop in themed eateries including Mead Hall, Spit Fyre Grill, Hooligan’s Grog & Gruel and retail locations Viking Traders, How to Treat Your Dragon, Hiccup’s Work Shop and Toothless’ Treasures. How does this help Universal to generate revenue?
  13. How might the opening of a new theme park impact attendance at Disney World in Orlando? Do you think they view the new park as a threat? Why or why not?
  14. Do you think Disney World has plans for any new attractions? Why or why not?
  15. If you were an executive working for Disney, what would you recommend they consider opening as a “themed” attraction? What about at Universal?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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