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11.3 – Social Issues in SEM

11.3 - Social Issues in SEM

Saudi soccer league lures Brazilian star Neymar as it seeks to attract ‘exceptional players only’

Saudi Arabia is once again luring one of soccer’s biggest names with a multi-million-dollar contract — this time it’s Brazilian superstar Neymar, who is reported to have agreed to a two-year deal with Saudi pro team Al-Hilal. Click here to read the story at cnbc.com. Discussion Questions:

By Chris Lindauer, 2 years08/20/2023 ago
11.1 - Functions of Communications

Orioles stadium could be next PR disaster after Kevin Brown debacle

This has not been a good week for the Baltimore Orioles. The club has made headlines for yanking play-by-play announcer Kevin Brown off the air after he dared to mention the team’s past struggles against the Tampa Bay Rays. Click here to read the story at nypost.com. Discussion Questions:

By Chris Lindauer, 2 years08/20/2023 ago
11.1 - Functions of Communications

Colorado becomes the latest team to sport social media handles on jerseys

They aren’t the first and they won’t be the last college football program to do this, but Deion Sanders and Colorado continue to showcase an innate ability to stand out. Click here to read the story at athlonsports.com. Discussion Questions:

By Chris Lindauer, 2 years08/20/2023 ago
11.3 - Social Issues in SEM

‘We don’t go racing just as a marketing exercise’ – Ford explain the key factors behind their F1 return with Red Bull

Ford haven’t raced in F1 for almost two decades, so why have they decided to return to the motorsport now? And why with Red Bull? Click here to read the story at formula1.com. Discussion Questions:

By Chris Lindauer, 2 years05/07/2023 ago
11.3 - Social Issues in SEM

The business case for green sports stadiums and arenas is growing

Professional sports are inherently a copycat industry. From Major League Baseball’s Moneyball revolution to the NBA’s renewed focus on 3-point shooting driven by the Golden State Warriors and Steph Curry, in-season and championship success quickly becomes a blueprint for other teams to follow. Click here to read the story at Read more…

By Chris Lindauer, 2 years05/07/2023 ago
11.3 - Social Issues in SEM

When you realize your favorite new song was written and performed by … AI

Music fans responded with disbelief this week to the release on streaming and social media platforms of the viral song “Heart on My Sleeve.”  Click here to read the story at npr.org. Discussion Questions:

By Chris Lindauer, 2 years04/29/2023 ago
1.3 - Marketing Mix

Adidas has piles of Kanye West’s Yeezy shoes and no idea what to do with them — ‘If you can’t sell and you can’t destroy, what’s your option?’

During the call, an analyst pointed out the difficulties of either selling or destroying the gear, and asked Chief Executive Bjorn Gulden what Adidas’ options were for getting rid of it all.  Click here to read the story at marketwatch.com. Discussion Questions:

By Chris Lindauer, 2 years03/12/2023 ago
11.3 - Social Issues in SEM

As March Madness begins, restaurants make a mad dash to snag fans

Super Bowl is a big day for restaurants serving wings, pizza and nachos—but it’s only one day. Click here to read the story at restaurantbusinessonline.com. Discussion Questions:

By Chris Lindauer, 2 years03/05/2023 ago
11.3 - Social Issues in SEM

The Real Super Bowl Winner: DraftKings

Sportsbook giant DraftKings (NASDAQ: DKNG) was up 18% in early trading on Friday following strong earnings results, logging huge wins on revenue, repeat customers, and cost-cutting. Click here to read the story at nasdaq.com. Discussion Questions:

By Chris Lindauer, 2 years02/26/2023 ago
11.1 - Functions of Communications

You could get free wings at Buffalo Wild Wings if the Super Bowl goes into overtime

You may not be able to predict the outcome of the Super Bowl, but you could score some free wings if the big game goes into overtime.  Click here to read the story at usatoday.com. Discussion Questions:

By Chris Lindauer, 2 years02/10/2023 ago

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