Competitive Edge - Sports & Entertainment Marketing News

When you realize your favorite new song was written and performed by … AI


Music fans responded with disbelief this week to the release on streaming and social media platforms of the viral song “Heart on My Sleeve.” 

Click here to read the story at

Discussion Questions:

  1. What does it mean for something to go viral?
  2. What factors contribute to whether something goes viral?
  3. Can an organization or individual athlete or celebrity control whether something goes viral?
  4. What is AI?
  5. Why did the song “Heart on My Sleeve” go viral?
  6. What is licensing?
  7. How do you think licensing works in the music industry?
  8. How does “Heart on My Sleeve” represent a disruption to the traditional licensing process?
  9. What are ethics?
  10. In your opinion, it is ethical to create new songs using AI? Why or why not?
  11. How do you think the future of the music industry might be changed as a result of the use of AI? Be prepared to discuss your answers in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors