Competitive Edge - Sports & Entertainment Marketing News

As March Madness begins, restaurants make a mad dash to snag fans

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Super Bowl is a big day for restaurants serving wings, pizza and nachos—but it’s only one day.

Click here to read the story at restaurantbusinessonline.com.

Discussion Questions:

  1. What is the difference between the marketing of sports and marketing through sports?
  2. How might March Madness provide an example of both?
  3. What is sponsorship?
  4. Why do you think Buffalo Wild Wings invests in a March Madness sponsorship?
  5. What is an example of rights they might receive as an official sponsor?
  6. What is sponsorship activation?
  7. Based on what you learned in this news story, what is one example of how BWW is activating their March Madness sponsorship?
  8. What is promotion?
  9. What is a publicity stunt?
  10. Why do businesses and brands engage in publicity stunts?
  11. Do you think BWW’s “BnB-Dubs” initiative is an example of a publicity stunt? Why or why not?
  12. What do you think they hope to accomplish with the promotion?
  13. What is ambush marketing?
  14. Why do you think a business or brand might want to “ambush” March Madness?
  15. Is ambush marketing legal?
  16. Do you think it is ethical? Why or why not?
  17. According to your textbook (SCC’s The Business of Sports and Entertainment), what are some different ambush marketing tactics?
  18. Based on what you learned in this news story, do you think Qdoba and/or TGI Fridays are engaged in ambush marketing? Why or why not? Be prepared to discuss your answers in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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