Competitive Edge - Sports & Entertainment Marketing News

Saudi soccer league lures Brazilian star Neymar as it seeks to attract ‘exceptional players only’


Saudi Arabia is once again luring one of soccer’s biggest names with a multi-million-dollar contract — this time it’s Brazilian superstar Neymar, who is reported to have agreed to a two-year deal with Saudi pro team Al-Hilal.

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Discussion Questions:

  1. What is a sports product?
  2. Is the Saudi soccer league a product?
  3. Why might they be interested in attracting ‘exceptional players only’, as suggested in this news story?
  4. What is profit?
  5. How do sports teams calculate profit?
  6. What is an expense?
  7. What is typically the biggest expense that a pro sports team might incur?
  8. What is “sportswashing”?
  9. How might this story represent an example of that concept?
  10. Paying Neymar this kind of money will make it nearly impossible for Al-Hilal (his new team) to generate a profit. Do you think the team, or league, cares if the team is profitable? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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