Competitive Edge - Sports & Entertainment Marketing News

Colorado becomes the latest team to sport social media handles on jerseys

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They aren’t the first and they won’t be the last college football program to do this, but Deion Sanders and Colorado continue to showcase an innate ability to stand out.

Click here to read the story at athlonsports.com.

Discussion Questions:

  1. What is social media?
  2. How can social media be used for marketing purposes in sports and entertainment?
  3. Why is social media a valuable tool for individual athletes and entertainers?
  4. What is publicity?
  5. Why is publicity important in sports and entertainment?
  6. What is recruiting as it relates to college sports?
  7. How might publicity help a collegiate athletics program like Colorado from a recruiting perspective?
  8. How might Colorado’s athletics program as a whole benefit from the publicity?
  9. What is NIL?
  10. How might this help Colorado football players from a NIL perspective?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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